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Elie Tahari Launches New Premium Denim Collection: Greywire

Elie Tahari is looking to close the gap between fashion and premium denim with his new Greywire collection. ”People don’t want to have to spend $250 to get something great. We’re aiming for attainable luxury here,” said Michael Press, the head of this new division.

In opinion as a consumer, this a smart idea. I want a premium denim that is within reach, but also won’t fall apart. Having been a fan of Elie Tahari for sometime, I know Mr. Tahari and Mr. Press will make the best denim that will rival so many other brands out there.

Images via WWD.

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    Going in to the “To-Buy” list. ♥
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    One of my fashion blogs posted this. I thought it was from #cecilyjeanne displaying the wardrobe of a Dean Winchester...
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