Elie Tahari Launches New Premium Denim Collection: Greywire
Elie Tahari is looking to close the gap between fashion and premium denim with his new Greywire collection. ”People don’t want to have to spend $250 to get something great. We’re aiming for attainable luxury here,” said Michael Press, the head of this new division.
In opinion as a consumer, this a smart idea. I want a premium denim that is within reach, but also won’t fall apart. Having been a fan of Elie Tahari for sometime, I know Mr. Tahari and Mr. Press will make the best denim that will rival so many other brands out there.
Images via WWD.