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Diesel Turns To Tumblr To Find Faces Of Their New Campaign

As you all know, Nicola Formichetti departed Mugler and is now the artistic director of Diesel. His first step was the reboot diesel, hence their campaign “#DieselReboot.”

They have a highly active Tumblr that gives their fans and followers assignments. You can submit your work to be published on their Tumblr.

Above are the results of Diesel using Tumblr to find the faces of their new campaigns. More come!

Images via WWD.

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